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New International Books

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Kathmandu

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E-Commerce 2017: Business, Technology, Society | Thirteen Edition

E-Commerce 2017: Business, Technology, Society | Thirteen Edition

Rs 1,430
Product Model: CM_NBC_100
Sold by New International Books
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Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-...
Tags: business book

Item specifics

  • Author Kenneth C.Laudon
  • ISBN 978-93-530-6315-3
  • Language English
  • Publisher Pearson Education India

Product Description

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.

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